Survey Results Summary - 2011
#1 Business Intelligence and Analytic App
42% of respondents indicated they were 'very' or 'extremely' likely to need an Analytics/BI app in the next 12 months. Of these respondents:
- 79% were looking for Sales effectiveness analysis (trend analysis, average sales cycle etc.)
- 53% were looking to improve sales forecasting
- 42% wanted to report across multiple data sources
- 39% wanted analysis by segment (product. region etc.)
#2 Data Cleansing App
33% of respondents indicated they were ‘very likely’ or ‘extremely likely’ to need a Data cleansing app in the next 12 months. Of these respondents:
- 80% wanted to do real-time de-duping
- 79% bulk de-duping capabilities and address verification
- 57% wanted to bulk upload leads and contacts
#3 Quoting
27% of respondents indicated they were ‘very likely’ or ‘extremely likely’ to need a quoting app. Of these respondents:
- 71% wanted flexible and professional looking quote templates
- 71% wanted to include contracted pricing and also variable costs (maintenance etc.)
- 64 % would like to include volume discounts
- 57% would like to configure their products and services (e.g. product bundles)
* Please note the 2011 survey had some changes to the questions in 2010 survey and did not include questions on a small number of applications that were included in the 2010 surveys. The 2011 surveys had fewer respondent base than 2010 and were mainly respondents from different companies to the 2010 surveys.
For more details or questions on these surveys please contact us directly
